Why Your App Needs a Professional Marketing & Support Website

A professional marketing and support website is mandatory for app store approval and crucial for app success. Both Apple App Store (iOS) and Google Play Store (Android) require developers to provide a website URL with contact information and privacy policy during app submission. Beyond meeting compliance requirements, your website serves as a powerful marketing tool that can increase app downloads by 40-60% by providing potential users with detailed information, screenshots, and social proof before they download. One well-designed website can fulfill both marketing and support functions while establishing credibility and trust with users.

Essential Website Setup for App Store Success

Android Website Setup

The picture below shows where to add your website link in Google Play. This website will be shown to users in the Play Store when they view your app.

Google Play Console website URL field for Android apps

IOS Website Setup

The picture below shows where to add your website link in App Store. This website will be shown to users in the App Store when they view your app.

App Store website URL field for IOS apps

Video Tutorial, How to create marketing & support website

Your Website Address Preview

Your app's website will have a unique address like https://YOUR-CHOSEN-NAME.appsetup.dev.

For example, it could be https://smart-lotto.appsetup.dev.

Website preview